We help families stay connected and stay close.
With a fun daily ritual.
Small moments. Big connections.
Before school begins, parents and children are inseparable. Every discovery, every laugh, every milestone is shared. Then school starts — and for the first time, children spend most of their waking hours away from the people who love them most. Over time, conversations become shorter. “How was school?” gets a one-word answer. The connection that was once effortless starts to require effort. WHIC exists to make that effort feel effortless again.
The connection gap is real — and it's growing
70%
of parents say they struggle to communicate meaningfully with their school-aged children
Fatherly/OnePoll, 2018 — Study of 2,000 parents of school-aged children82%
of parents feel their child avoids talking to them unless they have to
Fatherly/OnePoll, 2018 — Communication gap study4.5 hours
Australian kids spend 4.5 hours a day on screens at home — but only minutes in meaningful conversation with parents
Royal Children's Hospital Melbourne, National Child Health Poll20%
of waking hours spent with parents once school begins — down from nearly 100% before
KidCoach.app / BLS data — calculation based on school hours vs waking hours65%
Children who feel connected to their parents are up to 65% less likely to experience mental health issues in adulthood
National Longitudinal Study of Adolescent to Adult Health, cited by CDC1 in 5
children have been diagnosed with a mental, emotional, or behavioural health condition
U.S. CDC, National Survey of Children's Health, 2021A daily ritual that keeps families talking
WHIC turns the after-school silence into meaningful conversation. Every evening at 6:07pm, parents receive conversation starters based on what actually happened in their child's class that day. It takes 20 seconds to contribute, and the reward is a dinner table where children actually want to talk about their day.
Know what to ask
Parents get specific, relevant conversation prompts
Hear what matters
Children open up because the questions are about THEIR day
Build a ritual
Daily repetition turns conversation into connection
Every family. Every school. Every country.
There are 1.35 billion children in schools worldwide. Every single one has a parent who wants to know what happened today. WHIC is starting in Australia, but the mission is global. We believe every family deserves the tools to stay close — regardless of language, income, or geography.
This isn't just an app. It's a movement to bring families back to the dinner table — with something real to talk about.
Join the mission
Whether you're a company, creator, school, or someone who believes in stronger families — we want to hear from you.